Rebelbirdz was founded in 2018 by the beauty industry expert, Victoria Senkpiel, who has worked in the beauty industry for almost 10 years. Victoria started her career at L'Oréal and went on to co-found GLOSSYBOX in the Nordics. After all this time in the beauty industry, she felt that there was something missing. She loved beauty products, but what about actually feeling beautiful? That’s where Rebelbirdz comes in.

Rebelbirdz was created to help people feel beautiful by making individuals comfortable in themselves. We do this by creating daily routines for your outer and inner beauty. We package cruelty-free, high-quality beauty products with wellbeing tips from leading experts in a box that you receive four times per year so that you can create the best daily routine.